• bauslife

What is a Lifestylist and how can they help my business?

Updated: Oct 24, 2019

3 Reasons your business needs one

Urban dictionary defines lifestylists as:

1. "Derogatory term for someone who adopts the superficial trappings of a political ideology or movement, particularly anarchism, without being dedicated to the cause. Originates from the term "lifestyle anarchist" coined by Murray Bookchin."

2. "A person who acts as a resource for improved lifestyle choices. One who promotes positive lifestyle habits and practices, similar to a life coach."

We are pleased to say we are definitely the latter!

1. Employee Experience

“creating Work-Life harmony rather than Work-Life balance”

Employees spend a large portion of their life at work. Commuting to and from, thinking or worrying about work in their "spare time" and/or putting in extra time to meet deadlines. This is often addressed through the concept of creating Work-Life balance where employees are sold on the idea of give and take. While this can be effective in some cases, employees can be left feeling as though they are giving more than they receive in return. The notion of balance suggests that equal time be spent between work and personal life however the harsh reality for most full time employees is that there is not enough hours in a day to ever truly achieve this. It can become difficult to balance this scale without work or personal life becoming negatively impacted. This hurts both the employer and the employee. What if businesses worked towards creating #worklifeharmony rather than Work-Life balance in effort to address more than the "time" element? This would put the focus on employee fulfillment of their overall lifestyle, both personally and professionally. This leads to enhanced alignment and integration between individuals beliefs, thoughts, feelings and goals, and the mission, vision and values of the organization. All of which drive employee engagement, loyalty and advocacy.

What would this mean for your organization?

2. Customer Experience

“Wouldn't it be great to have your customers feeling connected to you”

Your business fits into a small portion of the lifestyle of each of your customers. Depending on what products or services you offer, your interactions may be satisfying a need (food, finances, etc.), a want (hairdo, jewellery, etc.) or a combination of both. Either way, people are busy and they have a lot of options as to where their wants and needs can be fulfilled, and you have a very short window of time to create a lasting impression...good or bad. Wouldn't it be great to have your customers feeling connected to you in a way that your relationship enhances their life versus an experience that leaves them feeling indifferent or wishing they were working with someone else who truly "gets" them?

3. Get unstuck

"our favourite....meetings about meetings!"

Many companies struggle with identifying and executing the key objectives that make them relevant and sustainable. Often times businesses paralyze themselves from making real progress in any measurable area due to competing priorities such as deadlines, daily tasks, emails, meetings, and our favourite...meetings about meetings! While employees and leaders are busy trying to manage all their responsibilities they often they lose sight of why they are really doing all this "work" in the first place. If your house isn't order, how effective are you in enhancing the lives of your customers and employees? .

Let's face it, whether you are offering products or services or a bit of both, you have an opportunity to have a positive impact on others lifestyles, and isn't that really the point?

Lets start enhancing lifestyles together

Everyone wants and deserves to live a fantastic life. We believe that companies aspire to positively affect both the lives of their employees and their customers, and understand that sometimes this can be a challenge. #BAUSLIFEstylists goal is to work with you to uncover your challenge areas and help you be the change you want to see.

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